The Artisan Lifestyle features relaxed & rustic interiors, casual fashion, and artisanal products highlighting distinctive craftsmanship. From hand-crafted beers to local pubs to casual dining, the Artisan makes time for cooking, food & wine, and festive entertaining with friends.

The Bohemian Lifestyle features an eclectic mix of bohemian decor and fabulous boho fashion. The Bohemian is a free spirit and does not live by conventional rules. She is an avid collector and layers her home with vintage wares & antiques. On the weekends, you can find her at music festivals, entertaining with friends and traveling the world.

The Classic Lifestyle features a well edited mix of classic design elements with a chic sensibility of style. Not only is she fashionably dressed at every occasion, her home looks like the cover of House Beautiful. On the weekends, you can find her entertaining with close friends, at the grand opening of a chic restaurant, or decorating her guest rooms at her beach cottage.

The Naturalist has a passion for healthy living, a giving back philosophy, and strives to live in balance with nature. The Naturalist Lifestyle features natural & organic products, sustainable home furnishings, and large open spaces reflecting nature’s need for space.

The Urbanist Lifestyle features eclectic decor, laid-back fashion and iconic brands. From indie to rockers to grunge, the urbanist likes to live on the fringe of fashion and they definitely don’t play by the rules. Late night, you can find the urbanists haunting city dives & diners and hitting the underground music scene.