COVET MEDIA GROUP
+ + +
Digital Marketing for the Creative Industries
CMG is a boutique, digital marketing agency for technology companies and the creative industries. Specializing in social media, influencer marketing, affiliate marketing, and eCommerce merchandising for fashion brands and home decor.
DIGITAL MARKETING
+ + +
Benchmade Digital Strategies
We create integrated marketing strategies across all distribution channels; including email, content, web, video and social. Our goal is to maintain a consistent brand message and capture maximum campaign impact.
Our custom Digital Marketing Playbooks include editorial calendars for social media publishing, email marketing campaigns, catalog content and editorial content.
SOCIAL MEDIA + COMMUNITY
+ + +
ENGAGEMENT ACROSS CHANNELS
We understand audience growth is necessary to increase brand awareness, website traffic and most importantly, increase revenue.
By crafting highly-sharable content across social media channels, we help brands grow their overall social media audience. Plus, we have experience managing and building social communities with a combined audience size of over 1 million.
Our custom Social Media Playbooks and Messaging Guides help companies build an engaged audience of enthusiastic followers and customers. Playbooks include original content, social media calendar and posting guides by channel.
INFLUENCER + AFFILIATE
+ + +
Influencer Campaigns + Affiliate Programs
Build brand equity, amplify brand reach and increase sales with our tailored influencer campaigns. We build custom marketing campaigns to elevate your brand with authentic, micro-influencers.
At CMG, get full-service, daily management of your affiliate programs and campaigns. We will build you a trusted group of publishers and influencers that align with your brand messaging to increase website traffic and sales.
WEBSITE + BLOG DESIGN
+ + +
ENGAGEMENT ACROSS CHANNELS
By crafting highly-sharable content across social media channels, we help brands grow their overall social media audience. Plus, we have experience managing and building social communities with a combined audience size of over 1 million.
By crafting highly-sharable content across social media channels, we help brands grow their overall social media audience. Plus, we have experience managing and building social communities with a combined audience size of over 1 million.
NEW ARRIVALS
SHOP INSTA PAGE
PRODUCT + LIFESTYLE PAGES
MERCHANDISING + LIFESTYLE
+ + +
FASHION + HOME DECOR COLLECTIONS
Style is everything when it comes to merchandising and branding. We help brands craft together lifestyle product assortments and merchandising collections for their online catalogs. By sorting catalogs by collections, you are able to showcase a more editorial assortment of your products, which helps your customers discover similar items to match their lifestyle.
We craft together brand management strategies to map out a clear plan to identify brand personality, create brand awareness and elevate brand equity. With over 10 years of experience, we’ve helped brands curate product assortments, develop lifestyle collections, and write engaging copy for catalogs, websites, and lookbooks.
SUSAN RAPP
COVET MEDIA GROUP FOUNDER
Susan Rapp is a creative entrepreneur and experienced digital marketing strategist for technology companies and the creative industries. She has guided brands on content creation and community development and helped companies create an engaged audience and achieve an ROI from their social media efforts. Susan has extensive experience in social media marketing and managing online communities with a combined audience size of over one million.
In 2012, Susan joined technology startup CreativeLive, an online education platform funded by The Social+Capital Partnership and Greylock Partners with over $29.5 million dollars. At CreativeLive, she launched numerous, integrated, marketing campaigns to over 2 million students worldwide, and increased course revenues and conversion rates.
As an expert in audience retention and community engagement, Susan promoted CL’s live programming in the areas of photography, film, art, design, and music across all social media channels, and increased their overall audience size to over one million.
If you build a community and stay true to that community with real engagement and quality content, conversions become a natural progression and the community will continue to grow.”
~ Susan Rapp, CMG Founder
Susan has over 10 years experience in the home space and interior design industry as a merchandiser and display director. Previously, she worked as an independent manufacturer’s sales representative (B2B) and helped develop exclusive product assortments for lifestyle retailers Crate & Barrel and Room & Board.
LET'S TALK!
+ + +
We would love to hear from you! Let CMG craft together Benchmade Digital Strategies for your company to create buzz, elevate your brand, generate traffic and increase revenue. Fill out the form below and we will be in touch or email us direct with questions or comments. Let’s make things happen!
ABOUT COVETBOARD
Fashion. Beauty. Decor.
When it comes to shopping for fashion online, customers spend hours searching through an endless catalog just to find products to match their own sense of style. Covetboard’s lifestyle curation process reduces the noise of the online shopping experience by presenting a more tailored selection of products based on lifestyle.
Founded by Susan Rapp, an entrepreneur and digital media strategist, Covetboard is a discovery platform featuring fashion and home decor products curated by lifestyle. What do you covet? #icovet