Trend Director

Ann Wimmer is a fashion expert providing trend leadership to the retail, wholesale, and trade publication industries.  She specializes in apparel, fashion accessories and home furnishings for the high-end and luxury markets. With over 20 years in the trenches, she is accomplished in leading the fashion direction in the areas of buying, merchandising, trend, and brand strategy.

Ann has served as in-house trend director, style editor, and advisor to buying teams, photo shoots, commercial film, and contributing editor to fashion, shelter magazine and industry publications.  Ann excels at identifying up-and-comers and negotiating with industry-leading vendors and designers as well as creating innovative assortment plans for lifestyle-driven retailers.

Savvy to the fashion world, Ann has produced over 100 full-scale runways shows for Nordstrom and national fashion publications. She has managed million dollar marketing budgets and multi-million dollar home decor inventories. She has led sales promotion staff, visual merchandising managers, and freelance teams.

Ann holds a B.A. in Marketing from the University of Northern Iowa College of Business Administration.